| ROI: EDM increases your Return on Investment (ROI) dramatically for two reasons. First, because the initial investment is so low - typically 75% - 80% lower than direct mail and incomparably lower than production costs on radio, TV or other print pieces. Second, because the response rate is higher. The average return rate on direct mail is .05% - 2%, while the response rates for EDM are 5% - 15% (with some e-campaigns reporting returns as high as 30%).
Automated Campaign: Deliver fast-automated real time EDM campaigns in hours not weeks. Use your own customized templates to deliver new campaigns swiftly, and inexpensively to your data profiled market. Only EDM marketing systems can provide the tools needed for a complex end-to-end e-campaign solution. Individualized one to one advertising.
Continuous Instant Tracking Information: EDM is one of
the only advertising venues that allow you to directly quantify
the results. From the minute your message goes out, you can track
the success of your campaigns.
Faster Decision Making: The faster you can analyze the
information you receive from tracking and quantifying your e-marketing
efforts, the quicker you can formulate your next move. Whether you
need to understock, overstock, discontinue merchandise or order
more additional inventory for your customer base, making faster
decision means giving the customer exactly what they want, when
they want it.
E-Response: When marketing mistakes are made in advertising,
companies have to spend a lot of time and money correcting those
mistakes in order to save their reputation. With EDM, your message
is corrected as quickly as it was sent. Also, by heading off client
concerns via press releases and campaign corrections you will stay
ahead of the competition by being proactive, not reactive.
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